Transparent lobbying campaign CHANGED the perception on pharmacy reform

Finland’s biggest retail chain, S Group, wants Finnish consumers to benefit from more affordable medicines, better opening hours and new pharmacy services. It wanted to challenge the country’s long-lasting pharmacy monopoly.

Together with S Group we kicked off a transparent lobbying campaign featuring a model pharmacy in the heart of the city. The campaign asked a serious question, why shouldn’t the Finnish pharmacy market be open to all who meet the requirements? The message was amplified with a national cross-channel media campaign. Also the media picked up the theme, leading up to a passionate discussion on the topic.