World’s first virtual twin city on Fortnite CHANGED the Eurovision promotion game

As Fortnite released a new open-source update to their Unreal Editor, the Finnish metaverse company Zoan partnered up with the Finnish Eurovision representative Käärijä to create a new kind of promotional experience to maximise the amount of international audience votes. Finland became the first country to promote its Eurovision contestant on Fortnite. The new gaming experience took place in virtual Helsinki – the world’s first city with a photorealistic virtual twin on Fortnite.

The new Käärijä themed Helsinki field created on Fornite spread across Europe and the world on numerous publications from gaming and music industry media to television and word of mouth. The activation reached 130+ million people around the world. In the Eurovision finale Käärijä was the clear audience favourite with 376 points from the public vote – the second biggest number ever in the history of Eurovision. Thanks to enormous audience support he came in second in the competition, right behind Sweden’s Loreen who won based on jury votes.